MYER
A Journey To Santaland
A Journey to Santaland was an in-store experiential activation featuring the Santaland Express train, taking children on a magical journey from ‘Myer Central Station’ to ‘Santaland’. Produced at Heckler for Ideaworks by Y&R, this project spanned four windows on both sides of a train built at select Myer stores across Australia. It was an incredibly fun project that brought out my inner child. My favorite scene is the Elf bar at the ‘Naughty Check Point’—that Elf looked like she’d had a few! The installation won Best in Show and Gold at Cannes for a Christmas installation experience.
The video has been centre punched to increase the film size. I’ve included stills below of all the scenes. Unfortunately the sound mix was lost after 45sec.
CREDITS
Client | Y&R’s Ideaworks
Production Company | HECKLER
Director | Kyra Bartley
Producer | Charu Menon
Design & 3D | Luke Carvell