PANASONIC
Nanoex Japanese TVC
For a Japanese TV commercial promoting Panasonic's new air purifier, Nanoex, I designed a creative and stylized representation of the Nanoex particle. My vision included how its internal structure might move and morph while purifying the dirty particles in the air we breathe. I've included some initial R&D styleframes, showcasing the evolution of the dirt particle into a more visually appealing version currently airing on Japanese TV.
R&D Styleframes
CREDITS
Production Company | New Holland Creative
Design | Luke Carvell