Sealy Posturepedic
Crown Jewel Launch Campaign

"The Sum of All Parts" showcases the premium components of the Crown Jewel Mattress. This film visually illustrates these elements being created in a dreamlike environment, reflecting Sealy's luxurious yet modern brand. The project involved precise visual depictions as the mattress was being designed, requiring updates and new shots. Alongside a talented team, I had the pleasure of creatively directing this piece at MISTER, while also designing the environment and creating various scenes. We produced a 1-minute film and high-res stills for print and online, and I'm super proud that we won Gold at the AEAF Awards.